Resume
Work
Experience
Jan 2022 - Nov 2022
Senior Manager, Demand Generation | ProSites
Oversaw complex automated marketing programs and critical projects that support data management, lead workflow, lead scoring, lead nurturing, and database integrity.
May 2021 - Dec 2021
Senior Manager, Demand Generation | ProSites
Act as mini-CMO for the dental/medical vertical creating integrated marketing plans consisting of multi-touch programs including both inbound and outbound tactics.
Nov 2015 - May 2021
Manager, Digital Marketing Communications | AMG Funds
Spearhead campaign strategies from ideation to execution working cross-functionally to design, manage and execute digital marketing campaigns across channels with a focus on lead generation and conversions for a leading boutique asset management firm.
Mar 2007 - May 2015
Marketing Manager | Reed Exhibitions
Managed all aspects of the event marketing campaign, including direct brand management, digital marketing, social media, VIP customer relations, PR, advertising and sales collateral across multiple industry sectors, as well as mentoring and leading a staff of four associates.
Jun 2005 - 2007
Special Events Coordinator | Major Indoor Soccer League
Responsible for event logistics and execution of all aspects of event marketing campaigns including digital marketing, social media, graphic design.
Education
2001-2005
Hofstra University | Bachelor’s Degree
Major: Communications; Video/Television Production
Minors: English, History
Core Competencies
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Digital Marketing Strategy
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Marketing Automation
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Lead Generation
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Campaign Management
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Sales Enablement
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Cross-departmental Alignment
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Mentorship
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Performance Tracking
Professional Development & Technical Expertise
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HubSpot Marketing Hub
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Eloqua
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Marketo
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Seismic
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Salesforce
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Hearsay Social
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Adobe Creative Suite
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Agile Project Management
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Experience with Adobe Experience Manager, Adobe Analytics, Tableau, Zoominfo, Hootsuite, ExactTarget, Squarespace, SEO, SEM, PPC, Wrike, monday.com